We are here to remind every mom, in the most demanding season of her life, how strong she really is.
SHEFORMS is a new kind of pre- and postnatal fitness: effective, safe, and made for real life. We help you feel strong through pregnancy, rebuild after birth, and stay fit and confident for the long run. Founded by two moms, for all moms.
Sally is a certified pre- and postnatal trainer, a YouTuber with more than 350,000 subscribers, and one of the best-known voices in pregnancy and postpartum fitness. She is also a mom of two.
Her path to fitness wasn't a straight line. In college she had a difficult relationship with her body, until she started training, not to lose weight, but to feel strong. That one shift changed everything. She left her office job, became a fitness trainer, and made it her mission to help other women feel strong in their bodies as well.
When Sally became pregnant herself, she ran into a problem millions of women know: finding workouts that are safe for your body but still feel like real training during pregnancy and after giving birth. So she built the programs she wished she'd had, evidence-based, easy to fit into everyday life, and genuinely challenging. She is in every workout herself, as the trainer who motivates and guides you through every session.
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Anna is a mom of two little boys, and before she became a co-founder, she was a user of Sally's programs.
After her first birth, she found in REBUILD exactly what she had been looking for: a postpartum recovery that is motivating, athletic, and safe, and that still fits into real life with a baby, which is usually full enough already.
As more women around her started asking her for recommendations, Anna saw just how big the need is, and how much potential Sally's approach has.
Anna brings the customer's perspective together with a builder's mindset. She grows the community around SHEFORMS, develops partnerships, and makes sure the programs reach as many women as possible. So that no woman ever feels like she is doing this alone.
A community of strong moms.
Thousands of women around the world train with SHEFORMS. In our groups we cheer each other on and keep each other accountable, even after an exhausting day. Because getting strong again should never feel like something you do by yourself.
Reviewed by the people who know your body best.
Every SHEFORMS exercise is checked by experts, so you can move with confidence.
Our programs are developed and reviewed together with specialists in women's health.
Dr. Carolyn Moyers
Dr. Anne Latz
Juliane Lickteig
Laura Schäfer
Four things we never compromise on.
Grounded in evidence
Built on medical, physio, and sports-science expertise. Reviewed by experts.
Safe by design
Pelvic floor first, clear progression, a lighter and an advanced option in every session.
Made for real life
Short weekly plans, quick sessions, simple language. Two clicks and you are training.
Real, not perfect
Real bodies and real stories. A best-friend coach, not a flawless icon.
Ready to write your own story?
Wherever you are, pregnant, newly postpartum, or ready for the next level, there is a SHEFORMS program built for you.
From $95 per programTaxes included · One-time payment · No subscription
Safe workouts and birth prep for your 2nd and 3rd trimester.
$95Taxes included · One-time payment · No subscription
Your postpartum recovery: pelvic floor, core, and strength, step by step.
$95Taxes included · One-time payment · No subscription
Strength and low-intensity HIIT for moms who are ready for more.
Instant access · One payment · No subscription · Train from home